About Nicole Macedo
Nicole Macedo is a professional journalist and editor with over a decade of experience covering regulated gambling markets, gaming legislation, and the commercial forces driving the online casino and sports betting industries. Based in London, she currently serves as Managing Editor for the EMEA region at iGaming Business, the trade publication that sets the benchmark for B2B reporting across the global iGaming sector.
Her work is read by operators, regulators, investors, and executives who need accurate, timely analysis rather than surface-level coverage. Nicole does not write press releases dressed up as news. She writes about what is actually happening in a market, why it matters, and what it means for the people operating within it.
Professional Background and Industry Experience
Nicole’s career in journalism started in Gibraltar, one of the world’s most significant iGaming jurisdictions, where she worked in local newsrooms covering the issues that shaped the peninsula’s daily life, including the outsized role of the gaming industry in its economy. She was instrumental in establishing Gibraltar’s first online-only broadcaster, which gave her early experience in digital publishing at a time when many newsrooms were still anchored to print workflows.
That Gibraltarian upbringing is not a trivial detail. The jurisdiction has licensed major operators including bet365, William Hill, and 888 for decades. Growing up and working there meant that industry regulation, compliance culture, and operator strategy were part of the environment long before they became a professional beat. That proximity to the sector gives her reporting a practical grounding that is difficult to replicate through research alone.
Before joining iGaming Business in 2024, Nicole was Editor of EGR North America, where she covered the United States betting and egaming markets from New York. The American market is among the most complex in the world for iGaming, with a patchwork of state-by-state regulation, competing licensing frameworks, and a rapidly shifting competitive landscape following the 2018 repeal of PASPA. Reporting on that market required building direct relationships with state regulators, operators, legal counsel, and industry analysts.
At iGaming Business, her editorial responsibilities span regulatory developments across Europe, the Middle East, and Africa, operator strategy, M&A activity, responsible gambling policy, and market-entry analysis. She has produced long-form market intelligence reports, conducted executive interviews, led the iGB Most Influential Women campaign, and covered breaking regulatory decisions including Finland’s iGaming bill, the UK’s remote gaming duty changes, and record fines handed down by European regulators.
Her work has appeared across iGaming Business, iGB Affiliate, EGR Global, EGR Digital Marketing, GGB Magazine, and Global Gaming Business Magazine.
Education
Nicole holds a degree from Goldsmiths, University of London, an institution known for its rigorous approach to media, communications, and cultural analysis. That academic foundation informs the critical lens she brings to editorial work, particularly when assessing regulatory claims, operator narratives, or research-backed arguments.
Areas of Editorial Expertise
Nicole’s reporting and editorial focus covers the following areas in depth:
Gambling regulation in the United Kingdom, with particular attention to Remote Gaming Duty, the Gambling Act review, and the Gambling Commission’s enforcement activity.
European market regulation, including newly liberalising markets such as Finland, and established frameworks in Spain, the Netherlands, and Germany.
Responsible gambling policy and its intersection with government legislation, operator compliance obligations, and harm reduction research.
North American sports betting and iGaming, covering state licensing, tax frameworks, and the strategies of major operators in a fragmented regulatory environment.
Integrated resort development and the emergence of new gaming jurisdictions, including the UAE.
M&A activity and corporate strategy across listed and private operators.
Editorial Independence and Principles
Nicole operates under the editorial standards of iGaming Business, which maintains a strict separation between commercial advertising relationships and editorial content. Operators, suppliers, and affiliates cannot pay for favourable coverage, and no editorial output is written to serve the commercial interests of any external party.
When covering regulatory decisions, Nicole reports on outcomes and their implications without advocating for any operator or against any regulator. When covering market developments, she presents the available evidence and speaks to multiple stakeholders rather than amplifying a single perspective.
Where she has accepted invitations to industry events or conferences, this is disclosed in relevant coverage. She does not accept gifts, undisclosed sponsorships, or financial arrangements from companies she covers.
Corrections to factual errors are made promptly and clearly noted in the relevant article. If a source disputes a characterisation, Nicole is willing to engage directly before and after publication.
Responsible Approach to iGaming Coverage
The iGaming industry occupies a contested space. It is a significant contributor to tax revenues and employment in multiple jurisdictions. It is also an industry with documented harms for a minority of consumers, and one subject to ongoing scrutiny from public health researchers, parliamentarians, and advocacy groups.
Nicole’s coverage acknowledges that tension without taking an ideological position. Regulatory changes are reported factually. Research on gambling harms is covered with the same rigour applied to operator earnings reports. The voices of regulators and problem gambling researchers are given the same space as those of operators and investors.
That approach is not neutrality for its own sake. It reflects the reality that iGaming journalism is most useful when it is honest about the full picture.
Selected Published Work
Finland iGaming Bill Passes Final Hurdle in Parliament (December 2025) UK Sector Hit With 40% Remote Gaming Duty, New Remote Betting Tax From 2027 (November 2025) KSA Issues Record 25 Million Euro Fine to Novatech for Illegal Gambling Operations (2025) Most Influential Women 2025 Coverage Series (October–December 2025) Wynn Resorts Eyes UAE Opportunity Amid Rapidly Increasing Hotel Demand in Ras Al Khaimah (December 2025) Treasury Committee Hears Tax Hike Will Not Address Problem Gambling (November 2025)
A full archive of Nicole’s work is available on the iGaming Business website.
Contact Nicole Macedo
For editorial enquiries, interview requests, tips, corrections, or press materials related to EMEA iGaming markets, Nicole can be reached through the iGaming Business editorial team.
If you are a regulator, researcher, operator, or legal professional with information relevant to an ongoing story, Nicole welcomes direct contact and treats source confidentiality seriously.
For speaking engagements, panel participation, or media commentary on European and North American iGaming regulation, please use the contact details below or reach out via her LinkedIn profile.
LinkedIn: linkedin.com/in/nicole-macedo-a6195470 Editorial contact: via iGamingBusiness.com